Operating PM Profit
PM Profit %
22.6%
R12: 17.0%Benchmark: —
| Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Monthly | 4.0% | 10.0% | -0.1% | 13.8% | 22.3% | 13.7% | 4.6% | 25.1% | 21.9% | 48.0% | 18.7% | 22.6% |
| R12 | 3.4% | 5.9% | 10.5% | 12.0% | 12.1% | 11.9% | 11.3% | 11.8% | 12.4% | 15.5% | 16.0% | 17.0% |
Revenue Per Unit
RPU
$263
R12: $242Benchmark: —
| Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Monthly | $231 | $226 | $231 | $247 | $217 | $290 | $234 | $238 | $234 | $245 | $250 | $263 |
| R12 | $227 | $229 | $230 | $233 | $233 | $238 | $238 | $239 | $240 | $240 | $241 | $242 |
Expense (% of RPM Total Expense)
Direct Labor
29.4%
Facilities
2.2%
Mgmt Labor
0.0%
Other Op Ex
16.1%
Payroll Tax
0.9%
New Owner Advertising
2.6%
Interest / Loan
4.1%
Corporate Split
44.7%
Total Expense
$120,057
Churn (Residential)
Churn
22.1%
R12This month: 6.0%Benchmark: — (R12)
| Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Monthly | 0.9% | 0.6% | 0.2% | 1.7% | 5.2% | 1.7% | 0.6% | 1.0% | 0.8% | 0.4% | 0.3% | 6.0% |
| R12 | 33.2% | 32.6% | 26.6% | 25.8% | 30.1% | 32.0% | 30.8% | 28.5% | 29.7% | 24.3% | 16.7% | 22.1% |
Profit Per Unit
PPU
$55
R12: $32Benchmark: —
| Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Monthly | -$27 | $14 | -$17 | $27 | $49 | $37 | $6 | $60 | $50 | $92 | $41 | $55 |
| R12 | -$3 | $3 | $13 | $16 | $17 | $18 | $18 | $19 | $21 | $27 | $29 | $32 |
Direct Labor Expense Ratio
DLER
3.55x
R12: 3.70xBenchmark: —
| Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Monthly | 3.86x | 3.66x | 4.05x | 3.78x | 4.22x | 3.31x | 3.10x | 3.79x | 3.27x | 4.75x | 3.09x | 3.55x |
| R12 | 3.26x | 3.40x | 3.49x | 3.55x | 3.63x | 3.63x | 3.61x | 3.65x | 3.63x | 3.73x | 3.69x | 3.70x |
Management Labor Expense Ratio
Mgmt LER
5.85x
R12: 5.78xBenchmark: —
| Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Monthly | 4.54x | 3.93x | 4.83x | 4.97x | 4.99x | 5.65x | 5.78x | 5.97x | 6.90x | 9.91x | 6.00x | 5.85x |
| R12 | 4.85x | 4.86x | 4.83x | 4.92x | 4.92x | 4.91x | 4.96x | 5.02x | 5.19x | 5.57x | 5.66x | 5.78x |
Total Labor Expense Ratio
Total LER
2.21x
R12: 2.23xBenchmark: —
| Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Monthly | 2.08x | 1.89x | 2.20x | 2.15x | 2.29x | 2.09x | 2.02x | 2.32x | 2.22x | 3.21x | 2.04x | 2.21x |
| R12 | 1.94x | 1.99x | 2.02x | 2.05x | 2.08x | 2.08x | 2.07x | 2.10x | 2.12x | 2.21x | 2.20x | 2.23x |
Unit Acquisition Cost
UAC / Door
$625
R12: $2,310Benchmark: —
UAC / Door (No Sales)
$625
R12: $1,723Benchmark: —
| Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Monthly | $1,700 | $7,950 | $2,414 | $79 | $2,960 | $11 | $6,805 | $1,350 | $1,063 | $2,163 | $604 | $625 |
| R12 | $1,812 | $2,225 | $2,392 | $2,392 | $2,699 | $2,505 | $2,837 | $2,855 | $2,580 | $2,739 | $2,535 | $2,310 |
Unit Growth
New Units (R12)
271
Marketing Spend (R12)
$42,238
| Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| New | 5 | 1 | 2 | 47 | 1 | 196 | 1 | 3 | 2 | 2 | 6 | 5 |
| Lost | 5 | 3 | 1 | 9 | 30 | 10 | 4 | 7 | 6 | 3 | 2 | 40 |
| Net | 0 | -2 | 1 | 38 | -29 | 186 | -3 | -4 | -4 | -1 | 4 | -35 |
Lifetime Profit
LTP before S&M
$6,597
R12: $6,172Benchmark: —
| Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Monthly | $4,297 | $6,337 | $6,905 | $6,714 | $7,137 | $6,478 | $4,817 | $6,251 | $5,424 | $6,920 | $6,192 | $6,597 |
| R12 | $5,131 | $5,394 | $5,472 | $5,687 | $5,859 | $5,956 | $5,958 | $6,022 | $6,015 | $6,114 | $6,121 | $6,172 |
LTP:UAC Ratio
LTP:UAC
10.55x
R12: 61.69xBenchmark: —
| Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Monthly | 2.53x | 0.80x | 2.86x | 85.28x | 2.41x | 611.90x | 0.71x | 4.63x | 5.11x | 3.20x | 10.25x | 10.55x |
| R12 | 8.23x | 8.20x | 7.22x | 10.08x | 10.87x | 61.67x | 61.59x | 61.57x | 61.89x | 60.27x | 60.96x | 61.69x |
Lifetime Value
LTV
$11,536
R12: $10,874Benchmark: —
| Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Monthly | $11,540 | $11,444 | $11,953 | $12,795 | $10,778 | $10,945 | $9,177 | $9,562 | $9,631 | $10,334 | $10,793 | $11,536 |
| R12 | $10,478 | $10,573 | $10,682 | $10,988 | $11,123 | $11,219 | $11,147 | $11,073 | $10,997 | $10,938 | $10,904 | $10,874 |
Lifetime
Lifetime
43.8 mo
R12: 45.1 moBenchmark: —
| Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Monthly | 50.1mo | 50.7mo | 51.7mo | 51.8mo | 49.6mo | 37.8mo | 39.2mo | 40.2mo | 41.1mo | 42.1mo | 43.2mo | 43.8mo |
| R12 | 46.2mo | 46.2mo | 46.4mo | 47.2mo | 47.8mo | 47.3mo | 46.9mo | 46.5mo | 46.1mo | 45.8mo | 45.5mo | 45.1mo |